Carve out an Online Niche for Your Business

Google, Bing, Yahoo, YouTube, and all other internet search engines are chock-full of content: news articles, blog posts, videos, social networks, and other information. Sometimes it seems so cluttered you can hardly make sense of it! However, within this clutter, you will find groups or communities of people who have connected online around specific topics, or for specific reasons.

10 Things To Look For In A Product

After attending a presentation with Kevin Harrington, from ABC's Shark Tank, where he shared his views on “10 Thing to Look for in a Product.” I will compose this information, outline the attribute and then my take on the attribute.

How to Identify and Target Your Best Prospects

In today’s economy, it is more crucial than ever to make sure your marketing dollars are well spent. Marketing and advertising are not intended to generate customers for your business. Say what? Marketing and advertising can only do one thing, generate leads or prospects. Your sales effort then converts those leads into customers.

The 4 Ps of Success

When I was in undergraduate school studying Marketing, I was introduced to the 4 Ps of the Marketing Mix, namely: Product, Price, Place, and Promotion. I still have my textbook, circa 1980, from Dr. Phillip Kotler, “Marketing Management, Analysis, Planning and Control” in which the esteemed Dr. Kotler outline the 4 Ps of the Marketing Mix. This is the foundation of everything we do today in the marketing of a product or service.

What Do Fed-X and L.L. Bean have in common?

Everyone has heard of Fed-X and L.L. Bean. Aside from both being well known US-based companies, they are not very similar: One has revolutionized the overnight delivery of letters and packages and one is a mail-order retail company from Maine.

What’s My Business Worth?

Whether you are buying or selling a business, how do you know what it’s worth?  The answer is both very simple and very complicated.  A business is worth exactly what the buyer is willing to pay for it and what the seller is willing to sell it for.  So, how do you figure that out?

What Is Your Time Worth?

Manage Time Like Money   Why did you get into business for yourself?  Was it to be your own boss? Choose your own hours? Have more time with the family? Spend more time doing what you love?  Chances are, you answered yes to all these questions.   These days, you probably wonder where the time...

Break Even Analysis

A break-even analysis is a very useful tool if you are starting up a new business, planning to expand your existing business or even thinking about a new advertising or marketing campaign. Simply put, it can help you understand whether your next big decision will help you realize your dreams or be the beginning of the end for your business.

How to Develop a Business Strategy to Leverage the Cultural Differences Between Facebook, Twitter, LinkedIn, Google+, and YouTube

It's no secret that if you want to grow your business in the Connected Age, you must have a solid social media presence. Yet many business owners feel lost in the maze of rules, technology, and terminology that comes with the territory: likes, friends, followers, connections, tweets, hashtags, at-tags, posts, status updates, pages, groups, widgets, profiles, timelines, and on and on it goes.

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