What’s Your Elevator Pitch?

Most everyone has heard of an elevator pitch… a quick marketing and sales synopsis of your business that will motivate someone to buy from you by the time they have reached their floor on an elevator. If done properly, this can be a top business growth strategy. What is your elevator pitch? Do you have one? Do you know how to put together a killer elevator pitch that will motivate your target audience to take action? To help you develop your elevator pitch, I am introducing to you this simple Do-It-Yourself Elevator Pitch Template.

10 Second Elevator Pitch Template…

(I / We) (action verb – help, guide, teach, review, provide, consult with, present, aid, assist, support, grant, give, award, evaluate, assess) (negative emotions being experienced – frustrated, furious, overwhelmed, clueless, demanding, frightened, desperate, struggling, angry, concerned, worried) (ideal client description – dog lovers, young adults, chronic pain sufferers, overweight men, homeowners, business owners, brides-to-be, new mothers) who want to (what they want – increase their profits, find an honest plumber, purchase that perfect diamond, find the relief they need, find the best deal) (solution – discover a process, learn a fast and easy way, create the perfect solution, uncover the best method, determine the number one reason, realize the best course of action, find the dramatic solution, locate the best deal, position themselves, place themselves first, find out everything they need to know) to / so that they can (list 3 benefits – live a pain free life, build the business of their dreams, finally give the perfect gift, feel they’re getting the most value for the money they pay, pay the lowest price, receive the highest value, obtain the best guarantee, receive award-winning service, receive the highest level of expertise at the lowest possible price).

30 Second Elevator Pitch Template…

Do you know how… (list 2 to 3 negative emotions – frustrated, furious, overwhelmed, clueless, demanding, frightened, desperate, struggling, angry, concerned, worried) (ideal client description – dog lovers, young adults, chronic pain sufferers, overweight men, homeowners, business owners, brides-to-be, new mothers) are (what their hot button is – looking for a repair shop that is honest and fair, searching for a doctor who will spend more than 2 minutes with them, looking for long-lasting and possibly permanent pain relief, looking to buy that perfect “X”) but they (list 2 – 3 major frustrations – have no clue if the price is fair, have no idea what they need, don’t know who to trust, have no way to know if their being lied to or possibly ripped off). What I do is… (action verb – help, guide, teach, review, provide, consult with, present) them with a (overview of solution – tested and proven method, quick and pain-free solution, revolutionary new procedure) that (solution to hot button – immediately attracts more client, instantly relieves their pain, puts them in touch with the help they need) so they can (list 3 benefits to them – live a pain free life, build the business of their dreams, finally give the perfect gift, find a contractor that won’t rip them off). So you can see how this looks when it is all put together, below are my own elevator pitches:

My 10 Second Elevator Pitch …

Through performance coaching, I help frustrated or struggling business owners who want a marketing program that is affordable and easy to execute and help them implement the exact marketing strategies and tactics they need so that they can instantly generate more leads, attract more clients and make more money than they have ever made before.

My 30 Second Elevator Pitch …

Do you know how frustrated and struggling business owners are desperately searching for a proven and tested method that will increase their profits in the shortest amount of time, with the least amount of effort, and with the lowest amount of capital and risk? What I do is provide them with a step-by-step business growth strategy and then develop a marketing program that instantly generates more leads, attracts more clients, increases their revenue, and improves profits so they can make more money than they have ever made before. If you would like to learn how you can have access to this template along with an entire 52-week e-learning marketing system with done-for-you marketing templates for less than a “Grande Skinny Latte” a day, click on the below link and check out the ReSults Marketing Academy.