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What’s My Business Worth?

Published: July 16, 2018 8:27pm 418 Views

Whether you are buying or selling a business, how do you know what it’s worth?  The answer is both very simple and very complicated.  A business is worth exactly what the buyer is willing to pay for it and what the seller is willing to sell it for.  So, how do you figure that ou...

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What Is Your Tme Worth?

Published: May 25, 2015 10:39am 1214 Views

Manage Time Like Money             Why did you get into business for yourself?  Was it to be your own boss? Choose your own hours? Have more time with the family? Spend more time doing what you love?  Chances are, you answered ye...

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What Can Kim Kardashin Teach You About Business?

Published: May 25, 2015 10:38am 1186 Views

Today we’ll talk about shameless self-promotion.  That’s right, I said it!  Shameless!  After all, we are learning from Kim Kardashian here. It’s all about self-promotion!  Self-promotion comes in many forms and you can use different tactics to get your nam...

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Top 5 Ways To Go From - I'll Think About It" to "How Do We Get Started?

Published: May 25, 2015 10:34am 1115 Views

Good sales technique is not about selling, rather it is about helping people to buy from you. This may be a subtle distinction but it is very important. 80% of sales are made based on emotion while only 20% are made based on logic. Ask yourself; the last time you bought a new car, did you absolutely...

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The Secret of Gross Margin and My Favorite Four Strategies to Grow It!

Published: May 25, 2015 10:33am 1016 Views

Gross profit is defined by the accounts as revenue less the cost of goods sold (or services rendered). Gross profit and gross margin (gross profit as a percent of revenue) are the great equalizers between different businesses.  You could have a $10,000,000 construction business that yields a...

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Top 10 Free or Nearly Free Ways To Generate Leads in Today's Economy

Published: May 25, 2015 10:33am 1126 Views

Clear Position– Before you start advertising, you need to understand why your customers buy from you and then develop a Unique Selling Proposition (USP.) The best way to do that is to simply ask your best customers, “What are the top three reasons you buy from me and not somebody...

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5 Ways to Double Your Revenue and Triple Your Profits in 2012

Published: May 25, 2015 10:32am 1080 Views

As I listen to the news every night, this recession-plagued economy doesn’t appear to be getting any better and I know you’re probably feeling the pinch. The good news is that it doesn’t have to be that way. We are in control of our own destiny. Your own economy is measured only by...

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My Top 50 (51) Small Business Marketing Strategies

Published: May 25, 2015 10:32am 1252 Views

As we enter December, now is a great time for reflection. What worked well this past year? What did not work so well this past year? If you are looking to take your marketing up a notch in 2012, below are the top 50 (now 51 as I forgot to include a powerful new phenomenon ... Daily Deals promotions...

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What's Your Elevator Pitch?

Published: May 25, 2015 10:32am 1103 Views

Most everyone has heard of an elevator pitch… a quick marketing and sales synopsis of your business that will motivate someone to buy from you by the time they have reached their floor on an elevator. If done properly, this can be a top business growth strategy. What is your elevator pitch? D...

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My 7 Lead Generation Strategies

Published: May 25, 2015 10:30am 1103 Views

Are the challenging economic conditions making it more difficult than ever to find and keep new clients? How do you generate new leads for you business in the most cost effective manner? Below are my top 7 FREE, or nearly free, lead generation strategies. Will YOU put these ideas into pract...

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Profit Equation For Growth

Published: May 25, 2015 10:30am 2104 Views

Profit Equation For Growth

Growth is the key to the success of any business. Most businesses will grow to the level of knowledge of the owner and then will tend to stagnate until that knowledge level is increased or an external force is applied to push the owner to grow. This is precisely why business coaching works so well....

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Is This a Recession or Just a State of Mind?

Published: May 25, 2015 10:29am 1054 Views

Are the challenging economic conditions making it more difficult than ever to find and keep new clients? Do you stay up at night worrying that the pending recession will be too tough to overcome? The Real Question Is: Is this a recession or just a state of mind? We have all heard the joke a...

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How Would You Like an Unlimited Marketing Budget?

Published: May 25, 2015 10:12am 1137 Views

Small Business Department How Would You Like an Unlimited Marketing Budget? By Alan Sartain In a separate article, I showed you the secret to a better business: The ability to break the business down into logical pieces that we can build upon. Virtually any business can be divided into five...

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How to Write Advertising that Works!

Published: May 25, 2015 10:11am 1091 Views

Small Business Department How to Write Advertising that Works! By Alan Sartain John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Most business owners agree. Hundreds of millions of dollars are spent everyda...

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How to Create Repeat Business and Have Clients that Pay, Stay and Refer!

Published: May 25, 2015 10:10am 1078 Views

When it comes to marketing and generating more income, most business owners are focused outward.  They’ve carefully established and segmented their target market, and created specific offers and messages for each market segment.  They spend thousands of dollars in advertising and...

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How To Increase Your Average Revenue Per Customer, Even In Today's Economy!

Published: May 25, 2015 10:10am 1326 Views

There are many ways to increase the average revenue per customer per year including selling more often to the same customer, selling higher value items or services each time, offering a broader line, targeting better customers and finally, increasing your price. In my experience, the number one pers...

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How To Build An Online Marketing Strategy

Published: May 25, 2015 10:09am 1035 Views

Over the next few months, I will be outlining how you can build your business with online business growth strategies and tactics.   The market has shifted dramatically over the past few years.  Most people under the age of 55 now look first for information online.  Online market...

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How Can I Grow My Business?

Published: May 25, 2015 10:08am 1077 Views

Small Business Department How Can I Grow My Business When My Customers Are Going Away? By Alan Sartain The secret to a better business lies on our ability to break the business down into logical pieces that we can build upon. Virtually any business can be divided into five segments: Lead Ge...

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Develop a Successful Enterprise That Works Without You

Published: May 25, 2015 10:07am 1052 Views

Small Business Department Develop a Successful Enterprise That Works Without You. By Alan Sartain How would you like your business to be a commercial, profitable enterprise that works without you? This may sound like the business version of the Holy Grail, but is actually quite achievable i...

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Goal Setting For Success

Published: May 25, 2015 10:07am 1448 Views

We've all heard about the power of setting goals.  However, what most people do not realize is that the power of goal setting lies in writing goals down. Committing goals to paper and reviewing them regularly gives you a 95% higher chance of achieving your desired outcomes. Studie...

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How Can I Become a Marketing Genius?

Published: May 25, 2015 10:07am 1053 Views

Small Business Department How Can I Become a Marketing Genius? By Alan Sartain I am often asked “How can I develop marketing that works?” The answer is quite simple. You don’t. Instead, let the market tell you what works by testing and measuring. To help you understand thi...

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Cash is King!

Published: May 25, 2015 10:06am 1221 Views

Small Business Department Cash is King! By Alan Sartain Cash is king when it comes to managing the financial health of a growing company. The traditional way of measuring cash is cash flow. Basically that means the difference between the cash you receive from your customers and the cash you...

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Carve out an Online Niche for Your Business

Published: May 25, 2015 10:05am 1076 Views

Look for a community of your best prospects Google, Bing, Yahoo, YouTubeand all other internet search engines are chalk full of content: news articles, blog posts, videos, social networks and other information. Sometimes it seems so cluttered you can hardly make sense of it! However, within this...

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10 Things To Look For In A Product

Published: May 25, 2015 10:04am 1366 Views

I recently had an opportunity to meet Kevin Harrington at the EO (Entrepreneurs’ Organization) meeting in Buffalo. In 1984, Mr. Harrington produced one of the industry’s first 30 minute infomercials. Since then, he has helped produce over 500 product launches with over $4 Bi...

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How to Identify and Target Your Best Prospects

Published: May 25, 2015 10:03am 964 Views

In today’s economy, it is more crucial than ever to make sure your marketing dollars are well spent. Marketing and advertising is not intended to generate customers for your business. Say what?  Marketing and advertising can only do one thing, generate leads or prospects. Your sa...

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The 4 Ps of Success

Published: May 25, 2015 10:03am 1511 Views

When I was in undergraduate school studying Marketing, I was introduced to the 4 Ps of the Marketing Mix, namely: Product, Price, Place and Promotion. I still have my text book, circa 1980, from Dr. Phillip Kotler, “Marketing Management, Analysis, Planning and Control”&nbs...

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What Do Fed-X and L.L. Bean have in common?

Published: May 25, 2015 10:02am 1039 Views

Everyone has heard of Fed-X and L.L. Bean. Aside from being well know US-based companies, they are not very similar: One has revolutionized the overnight delivery of letters and packages and one is a mail order retail company from Maine. The one thing that connects them is the fact that they have...

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Break Even Analysis

Published: May 25, 2015 10:01am 1812 Views

Small Business Department Break-Even Analyses … What is It and Why in the World do I Need It? By Alan Sartain A break-even analysis is a very useful tool if you are starting up a new business, planning to expand your existing business or even thinking about a new advertising or marke...

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How to Develop a Business Strategy to Leverage the Cultural Differences Between Facebook, Twitter, LinkedIn, Google+, and YouTube

Published: May 25, 2015 10:00am 1213 Views

How to Develop a Business Strategy to Leverage the Cultural Differences Between Facebook, Twitter, LinkedIn, Google+, and YouTube

It's no secret that if you want to grow your business in the Connected Age, you must have a solid social media presence. Yet many business owners feel lost in the maze of rules, technology, and terminology that comes with territory: likes, friends, followers, connections, tweets, hashtag...

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7 Easy Steps to Finding and Hiring the Best

Published: May 25, 2015 9:59am 1201 Views

The simple seven-step process is relatively easy but different than the traditional hiring process. Our hiring process is as follows: 1. Cast your net – There are countless ways to find new team members … use them all. Start with the most effective. Chances are that if you li...

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