Google, Bing, Yahoo, YouTube, and all other internet search engines are chock-full of content: news articles, blog posts, videos, social networks, and other information. Sometimes it seems so cluttered you can hardly make sense of it! However, within this clutter, you will find groups or communities of people who have connected online around specific topics, or for specific reasons.
After attending a presentation with Kevin Harrington, from ABC's Shark Tank, where he shared his views on “10 Thing to Look for in a Product.” I will compose this information, outline the attribute and then my take on the attribute.
In today’s economy, it is more crucial than ever to make sure your marketing dollars are well spent. Marketing and advertising are not intended to generate customers for your business. Say what? Marketing and advertising can only do one thing, generate leads or prospects. Your sales effort then converts those leads into customers.
When I was in undergraduate school studying Marketing, I was introduced to the 4 Ps of the Marketing Mix, namely: Product, Price, Place, and Promotion. I still have my textbook, circa 1980, from Dr. Phillip Kotler, “Marketing Management, Analysis, Planning and Control” in which the esteemed Dr. Kotler outline the 4 Ps of the Marketing Mix. This is the foundation of everything we do today in the marketing of a product or service.
Everyone has heard of Fed-X and L.L. Bean. Aside from both being well known US-based companies, they are not very similar: One has revolutionized the overnight delivery of letters and packages and one is a mail-order retail company from Maine.
Whether you are buying or selling a business, how do you know what it’s worth? The answer is both very simple and very complicated. A business is worth exactly what the buyer is willing to pay for it and what the seller is willing to sell it for. So, how do you figure that out?
Manage Time Like Money Why did you get into business for yourself? Was it to be your own boss? Choose your own hours? Have more time with the family? Spend more time doing what you love? Chances are, you answered yes to all these questions. These days, you probably wonder where the time...