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How to Develop a Business Strategy to Leverage the Cultural Differences Between Facebook, Twitter, LinkedIn, Google+, and YouTube
Updated: 7 days ago
Learn the differences between Facebook, Twitter, YouTube and LinkedIn to develop an online business growth strategy.
What Can Kim Kardashin Teach You About Business?
Updated: 7 days ago
Learn how Kim Kardashian can help your business growth. Relentless self-promotion is an excellent business growth strategy.
Carve out an Online Niche for Your Business
Updated: 7 days ago
How to develop a niche to target your online marketing towards.
How To Build An Online Marketing Strategy
Updated: 4 weeks ago
How to use the internet to grow your business
10 Things To Look For In A Product
Updated: 2 months ago
Kevin Harrington's top 10 things to look for in a new product for a successful launch.
The 4 Ps of Success
Updated: 2 months ago
The 4 P's of success based on Napoleon Hill's book "Think and Grow Rich"
What Do Fed-X and L.L. Bean have in common?
Updated: 2 months ago
How to use guarantees as a key business strategy for growth.
How to Identify and Target Your Best Prospects
Updated: 2 months ago
How to use the principles of Vilfredo Pareto to understand who your best customers are and target more prospects just like your best customers.
5 Ways to Double Your Revenue and Triple Your Profits in 2012
Updated: 2 months ago
How to use my profit equation to grow your small business.
What's Your Elevator Pitch?
Updated: 2 months ago
Small business sales and marketing elevator pitch to improve business performance for my business coaching clients.
My Top 50 (51) Small Business Marketing Strategies
Updated: 2 months ago
Top 50 Small Business Marketing Strategies as a business coach for my clients.
4-Step Process to Know Where You Are Going
Updated: 2 months ago
Have you heard the old saying, "If you don't know where you are going, how will you know when you get there?" When I speak with most business owners and ask them why they started their business, they generally say, "Because I was very good at 'XYZ skill' and was tired of watching my boss make all of the money off of my work so I decided to do it for myself."
Learn the 4 Ds of Time Management
Updated: 2 months ago
The real secret to leadership starts by improving time management skills. No one can manage time; it exists and just keeps marching forward. What cantime management matrix be managed is what you do with your time. One of the best books on managing yourself to get the most out of your business is Stephen Covey's The 7 Habits of HIGHLY EFFECTIVE PEOPLE. In this book, Mr. Covey introduces the idea of time quadrants, which break into things that are either urgent or not urgent and things that are either important or not important.
7 Easy Steps to Finding and Hiring the Best
Updated: 2 months ago
The simple seven-step process is relatively easy but different than the traditional hiring process. Our hiring process is as follows:
Top 10 Free or Nearly Free Ways To Generate Leads in Today's Economy
Updated: 2 months ago
I use over 100 different lead generation strategies with my clients. Obviously no client uses all 100 because every business is different. If you would like to explore which business building lead generation strategies will work best for your business, let's talk.
Top 5 Ways To Go From "I'll Think About It" to "How Do We Get Started?"
Updated: 2 months ago
Good sales technique is not about selling, rather it is about helping people to buy from you. This may be a subtle distinction but it is very important. 80% of sales are made based on emotion while only 20% are made based on logic. Ask yourself; the last time you bought a new car, did you absolutely need it or did you want it?
The Secret of Gross Margin and My Favorite Four Strategies to Grow It!
Updated: 2 months ago
Gross profit is defined by the accounts as revenue less the cost of goods sold (or services rendered). Gross profit and gross margin (gross profit as a percent of revenue) are the great equalizers between different businesses. You could have a $10,000,000 construction business that yields a 10% gross margin or a $1,500,000 professional service business that yields 66.7% gross margin and end up with the same $1,000,000 to cover fixed expenses and return a profit. When I look at a business, the first thing I look at is the gross margin.
How To Increase Your Average Revenue Per Customer, Even In Today's Economy!
Updated: 2 months ago
There are many ways to increase the average revenue per customer per year including selling more often to the same customer, selling higher value items or services each time, offering a broader line, targeting better customers and finally, increasing your price. In my experience, the number one person resisting a price increase is the business owner because the owner knows the cost. As long as you are not losing money, the cost of the product is not relevant.
My 7 Lead Generation Strategies
Updated: 2 months ago
Are the challenging economic conditions making it more difficult than ever to find and keep new clients? How do you generate new leads for you business in the most cost effective manner? Below are my top 7 FREE, or nearly free, lead generation strategies. Will YOU put these ideas into practice? The Choice Is YOURS!
Is This a Recession or Just a State of Mind?
Updated: 2 months ago
Are the challenging economic conditions making it more difficult than ever to find and keep new clients? Do you stay up at night worrying that the pending recession will be too tough to overcome? The Real Question Is: Is this a recession or just a state of mind? We have all heard the joke about.
How Would You Like an Unlimited Marketing Budget?
Updated: 2 months ago
Small Business Department How Would You Like an Unlimited Marketing Budget? By Alan Sartain In a separate article, I showed you the secret to a better business: The ability to break the business down into logical pieces that we can build upon. Virtually any business can be divided into five segments: Lead Generation, Lead Conversion.
How to Write Advertising that Works!
Updated: 2 months ago
Small Business Department How to Write Advertising that Works! By Alan Sartain John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Most business owners agree. Hundreds of millions of dollars are spent everyday on national, regional and local advertising. Whether the media of.
How Can I Grow My Business?
Updated: 2 months ago
Small Business Department How Can I Grow My Business When My Customers Are Going Away? By Alan Sartain The secret to a better business lies on our ability to break the business down into logical pieces that we can build upon. Virtually any business can be divided into five segments: Lead Generation, Lead Conversion, Number.
How Can I Become a Marketing Genius?
Updated: 2 months ago
Small Business Department How Can I Become a Marketing Genius? By Alan Sartain I am often asked "How can I develop marketing that works?" The answer is quite simple. You don't. Instead, let the market tell you what works by testing and measuring. To help you understand this principle, I will once again introduce you.
Develop a Successful Enterprise That Works Without You
Updated: 2 months ago
Small Business Department Develop a Successful Enterprise That Works Without You. By Alan Sartain How would you like your business to be a commercial, profitable enterprise that works without you? This may sound like the business version of the Holy Grail, but is actually quite achievable if you develop the appropriate systems. While creating business.
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